Even though I could bring my professional camera with me everywhere, there are so many times when I choose to use my cellphone camera instead to document my everyday life and adventures. I originally created these presets to elevate and enhance my cellphone photos to better match my professional work, but the best thing is that you don’t need to be a professional to use these! They are suitable for all skill levels and work great for any purpose (from interiors, to food, to product, to children, to models/bloggers, landscapes, etc)! I created them with everyday folk in mind and made sure that they could be used successfully by anyone, beginners included! They're easy to use and tweak to your liking, most often just one click does the trick! But simple tweaks in exposure and white balance are usually all I ever need beyond that.